توظیف التسویق الحسی کأداة لتحفیز السلوک الشرائی وعلاقته بالولاء للعلامة التجاریة دراسة میدانیة على عملاء مطاعم الوجبات السریعة العالمیة فی مصر Employ sensory marketing as a tool to stimulate buying behavior And its relationship to brand loyalty A field study on international fast food restaurants clients in Egypt
نویسندگان
چکیده
منابع مشابه
Factors affecting Brand Loyalty: a perspective of fast food restaurants
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ژورنال
عنوان ژورنال: مجلة البحوث الإعلامیة
سال: 2021
ISSN: 2682-292X
DOI: 10.21608/jsb.2021.150182